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Quark Insights
Data. Story. Design.
What will you learn today?
I find what's true in the data, shape what it means into story, and build how it's seen — for brands as large as $2.8B networks, or as local as your neighborhood nonprofit.
25 years of research leadership, communications strategy, and hands-on web design — available as your fractional partner, project lead, or full-service builder.
what's in it for your business
Three Elements. One Clear Idea.
Every project starts the same way, no matter the client: find what's true, explain what it means, build how it's seen. Most consultants hand you off after step one. I don't.
Data | What's True
Research, measurement, segmentation, and KPI frameworks that turn raw numbers into decisions you can actually act on. Built the audience models and dashboards that informed $391M in ad revenue and $30M in content strategy at The CW, and unified cross-platform data across five networks at AMC.
Fractional insights leadership · Measurement strategy · Data Insights & Analytics Projects
Story | What it Means
Copy, press relations, thought leadership, and executive narratives that move people to actually do something with the data. Placed thought leadership in industry trade outlets, ran press and social strategy for civic and nonprofit clients, and wrote the newsletter and campaign content that drove real community turnout.
Copywriting & editing · Press & social strategy · Executive & thought leadership content
Design | How it's Seen
Full website design and build — from a Fortune 500 network's internal research hub to a local library's community site. I don't write the brief and hand it to a developer. I build it, launch it, and keep it running.
Website design & development (Wix, WordPress, AI) · Brand & visual identity · Digital content strategy
about lisa
You're not hiring a firm.
You're hiring Lisa.
I've spent 20+ years using data and insights to build strategy, for some of the biggest names in media, including AMC Networks, CBS, The CW, Comscore, and VideoAmp. But finding the insight was never the last step. I've always carried it further: imagining the visuals that tell the story, then refining the message for the digital platform and marketing team that has to deliver it. And every step of that loops back to the data — because that's what makes a story credible, and it's the only way to actually know what resonates.
That's the throughline of my career, not three separate skills stapled together. Data tells me what's true. It shapes the visuals that make it visible. It sharpens the message until it lands. And then it tells me whether it worked, so the next strategy starts smarter than the last.
That's what Quark brings to every engagement, whether it's a cross-platform measurement framework for a streaming network, or a full website redesign for your town's library. When I'm not in the data, you'll find me on my Kawasaki Ninja, chasing a ski slope, or parked next to a campfire. I believe the best insights and ideas come from curious people, and embedded in my DNA. What will you learn today?
the work i do
Cool Things I've Built
Selected samples across research, measurement, and insight storytelling. Client details available on request.
Audience Segmentation and persons that connect you to your audience/consumer
Executive narratives and briefings to keep the leaders in your organization on point with their competitive landscape
the next generation
Building the next wave of insights professionals
Beyond client work, I'm passionate about mentoring early-career researchers and data thinkers. The blog, resources, and Ask Lisa tools are here for anyone looking to grow — whether you're a student, a professional sharpening your analytical storytelling, or just starting to see what good research looks like.
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Contact Quark Insights at:
Tel. 201.970.6943
Email: LisaC@quark-insights.com